Author: Kitson, Clare

Source: Creative Industries Journal, Volume 3, Number 3, 27 May 2011 , pp. 207-220(14)

Publisher: Intellect

Abstract:

From its creation in 1981 until the mid-1990s, Channel 4 Television's advertising revenue was plentiful, enabling it to commission programmes that were often challenging and innovative in form and content. Its animation work focused mainly on short films, which attracted plaudits at home and internationally. It commissioned as many female as male directors and instituted schemes to foster innovation in animation and to nurture first-time directors. For some years the BBC and S4C were also active in the field. At the time, given that there was no commercial market for challenging shorts, it seemed this work might be of no relevance in the outside world. But nowadays several commentators are warning of a crisis of creativity in the industry, and this article considers whether this could be related to the almost total absence of British television from the sector. Could television or another market segment plug that gap in future?

Keywords: British animation; television; short films; `Channel 4'; risk taking; innovation

Document Type: Research article

DOI: http://dx.doi.org/10.1386/cij.3.3.207_1

Affiliations: 1: Freelance writer

Publication date: 2011-05-27

More about this publication?

• The scope of the Creative Industries Journal is global, primarily aimed at those studying and practicing activities which have their origin in individual creativity, skill and talent, and which have a potential for wealth creation. These activities primarily take place in advertising, architecture, the art and antiques market, crafts, design, fashion, film, interactive leisure software, music, the performing arts, publishing, television and radio.We are pleased to announce that the Creative Industries Journal has been included in the Excellence in Research for Australia (ERA) list 2010.
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