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The spatial orientations and the behaviours of managers in the audio-visual, web design and consultancy sectors in a knowledge intensive city: Toulouse

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What are the conditions for the growth of creative industries in Toulouse? Semi-structured interviews with twenty managers and seven experts in the audio-visual, web design and consultancy sectors aid understanding of the importance of different location factors. The personal trajectory effect is significant since three quarters of the managers were born or studied in the region. The second major reason explaining their presence in Toulouse relates to the size of the city, which provides business opportunities and a skilled labour force. More intangible aspects like the general urban atmosphere matter, however, are not overriding. Since the 1960s, Toulouse's development has led to a specialization, mainly in aeronautics, space and electronics, and although they have grown more recently, creative industries are far from being representative of the local economic fabric. A major criticism made by managers to local leaders refers to their scepticism towards emergent, small and flexible businesses related to arts and entertainment.

Keywords: creative industries; hard and soft location factors; managers; policies

Document Type: Research Article

DOI: http://dx.doi.org/10.1386/cij.2.1.91/1

Affiliations: CNRS LISST-Cieu, University of Toulouse Le Mirail.

Publication date: December 1, 2009

More about this publication?
  • The scope of the Creative Industries Journal is global, primarily aimed at those studying and practicing activities which have their origin in individual creativity, skill and talent, and which have a potential for wealth creation. These activities primarily take place in advertising, architecture, the art and antiques market, crafts, design, fashion, film, interactive leisure software, music, the performing arts, publishing, television and radio.We are pleased to announce that the Creative Industries Journal has been included in the Excellence in Research for Australia (ERA) list 2010.
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