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Waves of Fosters, Crocodiles and Ockers: Representations of Australia and Australians in American popular culture

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This article presents a broad overview of the Australian presence in American popular culture since 1995, focusing on a variety of cultural productions, including television, film, restaurants, beer advertisements, clothing and music. I argue that Australia and Australians are depicted in American popular culture in an exaggerated, exoticized manner. The representations of Australia and Australians in American popular culture usually consist of exaggerated stereotypes that are constructed in order to serve commercial interests, and thus the representations serve to perpetuate stereotypes, such as the Ocker image that is so dominant in American popular culture, rather than to increase knowledge of Australia and Australians within the United States.

Keywords: American popular culture; Foster’s beer; Outback Steakhouse; Ugg boots; advertising; film; popular culture; television

Document Type: Research Article

DOI: http://dx.doi.org/10.1386/ajpc.1.2.247_1

Affiliations: Texas Christian University

Publication date: September 8, 2011

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  • The Australasian Journal of Popular Culture is a peer-reviewed journal devoted to the scholarly understanding of everyday cultures. It is concerned with the study of the social practices and the cultural meanings that are produced and are circulated through the processes and practices of everyday life. As a product of consumption, an intellectual object of inquiry, and as an integral component of the dynamic forces that shape societies. The journal will be receptive to articles which focus on Australasian examples, or broader comparative and theoretical questions viewed through an Australasian lens.
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