At one remove from reality: Style bloggers and outfit posts

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Abstract:

In recent years, the outfit post - a defining feature of personal style blogs - has changed the seeing and being seen of dressing. What was once primarily a corporeal and temporal social practice has developed into a performed virtual reality in which style bloggers literally fashion their identity on their blogs. Style blogs thus become both the space in which bloggers realize their own fashioned self and the site at which their readers experience them as stylish. These blogs have become a place for the display of the new and a realization of the imaginary, as well as a site to record 'what I wore'. This article explores the phenomenon of outfit posts, focusing on the interanimation therein between bloggers' styled selves and their clothing. Central to this discussion will be a consideration of the ways that outfit posts are both performative and expressive presentations of self.

Keywords: fashion; fashion photography; online embodiment; outfit posts; style; style blogs

Document Type: Research Article

DOI: http://dx.doi.org/10.1386/ajpc.1.2.197_1

Affiliations: University of Sydney

Publication date: September 8, 2011

More about this publication?
  • The Australasian Journal of Popular Culture is a peer-reviewed journal devoted to the scholarly understanding of everyday cultures. It is concerned with the study of the social practices and the cultural meanings that are produced and are circulated through the processes and practices of everyday life. As a product of consumption, an intellectual object of inquiry, and as an integral component of the dynamic forces that shape societies. The journal will be receptive to articles which focus on Australasian examples, or broader comparative and theoretical questions viewed through an Australasian lens.
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