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Free Content Developing Media Literacy by Teaching Citizens the Standards of Professional Journalism

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The lifeblood of developing democracies is a well-informed and engaged electorate, which requires a free and vibrant press. However, where journalistic standards are lax, and media often face pressure from government and business, a lack of media literacy hampers a citizen’s access to accurate and independent media. Citizens become accustomed to the poor journalistic standards and lose all trust in the fourth estate including any independent media. Just as a more informed electorate demands better governance, Internews Network, an international media development NGO, hypothesized that a more media literate audience demands higher journalistic standards. Since 2003, Internews has implemented a comprehensive media development program in Ukraine, U-Media. Drawing on the work of experts like Renee Hobbs, Chris Worsnop, Neil Andersen, Jeff Share and Scott Sullivan, Internews has focused on journalistic standards and their relationship with media literacy.

Keywords: Content Analysis; Internews; Media Literacy; Media Monitoring; Media Research; Ukraine

Document Type: Research Article


Publication date: March 28, 2012


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