Building on cultural spaces and places for enhancing the intuitive capabilities of students of business and management
Source: Art, Design & Communication in Higher Education, Volume 10, Number 2, 26 October 2012 , pp. 163-178(16)
Abstract:Much of the conventional approach to business and management education places a strong emphasis on a primarily rational approach. Yet, particularly at the senior levels of management, and in problematic areas, rationality needs to be complemented by a parallel intuitive approach to knowledge sharing and creation. Social and management sciences have traditionally drawn relatively little on arts, humanities and cultural domains. With a need for a more intuitive emphasis in extending management knowledge, this offers opportunities for drawing on well-established dimensions in these domains. This article draws on a particular experiment in the repeated use of a well-known art gallery for business and management meetings and educational purposes. This was part of a much broader decade-long series of initiatives in the use of cultural spaces to help address the intuitive 'gap' in management education. A number of conclusions are drawn from the analysis of experiences, in particular that the physical ambience of an arts-based physical environment can augment management learning, but also there is great importance in the event design and in the facilitation style applied.
Document Type: Research Article
Publication date: October 26, 2012
- How can art, design and communication aid teaching? Do these teaching methods work better in certain fields of study? Focusing on arts and media-based subjects, and encompassing all areas of higher education, this journal reveals the potential value of new educational styles and creative teaching methods.
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