Graphic design: can it be something more? Report on research in progress

$10.35 plus tax (Refund Policy)

Buy Article:


Human beings constitute an embodied consciousness. Our sensory capacities function in a highly integrated manner; our experience of a visual image may in fact be tactile, auditory, or some other combination of the five senses. Our most memorable and meaningful experiences are those that impress multiple sensory modes: touch, sound, smell, taste, as well as vision. The process of transforming these essentially private sensory experiences into forms that can be shared with others is the essence of communication. Therefore truly effective communication requires careful attention to the felt qualities of an experience; both the physically and emotionally perceived.

This paper seeks to explore why designers need to become experts in shared experience rather than simply producers of visual commodities or visual problem-solvers. Does a client need a new logo to sell more product, or in fact does the user need a more emotionally satisfying experience to share with others?

Keywords: embodiment; graphic design; language; meaning

Document Type: Research Article


Affiliations: Auburn University.

Publication date: May 19, 2008

More about this publication?
  • How can art, design and communication aid teaching? Do these teaching methods work better in certain fields of study? Focusing on arts and media-based subjects, and encompassing all areas of higher education, this journal reveals the potential value of new educational styles and creative teaching methods.
  • Editorial Board
  • Information for Authors
  • Subscribe to this Title
  • ingentaconnect is not responsible for the content or availability of external websites
Related content



Share Content

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
Cookie Policy
ingentaconnect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more