The ‘wow’ factors: the assessment of practical media and creative arts subjects

Author: Gordon, Janey

Source: Art, Design & Communication in Higher Education, Volume 3, Number 1, 1 June 2004 , pp. 61-72(12)

Publisher: Intellect

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This article proposes that within media arts and other practical creative subjects, the ‘wow’ factors have a legitimate place within assessment criteria. Three distinctive considerations of assessment procedures within these subject areas are identified and the QAA benchmarks for the creative arts subjects are examined, noting that the music benchmarks are particularly inspiring. Three practices are suggested as ways of encouraging students to ‘live dangerously’ when doing practical assignments. The piece concludes that media arts and other creative subject areas entail a number of skills and qualities that are going to require subtle assessment procedures.

Keywords: QAA benchmarks; assessment; creative arts; criteria; media; practical; wow factors

Document Type: Research Article


Affiliations: University of Luton

Publication date: June 1, 2004

More about this publication?
  • How can art, design and communication aid teaching? Do these teaching methods work better in certain fields of study? Focusing on arts and media-based subjects, and encompassing all areas of higher education, this journal reveals the potential value of new educational styles and creative teaching methods.
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