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The Transformation of Asian Animation: 1995-Present

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Abstract:

Asian animation during the past decade has entered a new era in its nine-decade evolution - new in its production techniques and emphases, in its relationships with government, and in its marketing orientations. A result is the art form and industry model are barely recognizable to those who knew Asian animation before. A number of factors played into this transformation, including foreign influences and connections, national governments' involvement, and digitalization advances, all of which were responsible for increases in domestic production and a heightened sense of professionalism.

Keywords: Asian animation; foreign animation; international marketing; metamorphosis

Document Type: Research Article

DOI: https://doi.org/10.1386/ac.18.1.105_1

Publication date: 2007-03-01

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  • Asian Cinema is a seminal journal, which has been published since 1995 by the Asian Cinema Studies Society under the stewardship of Professor John Lent. From 2012 Asian Cinema will be published by Intellect as part of our Film Studies journal portfolio. The journal currently publishes a variety of scholarly material - including research articles, interviews, book and film reviews and bibliographies - on all forms and aspects of Asian cinema. The journal's broad aim is to advance understanding and knowledge of the rich traditions of the various Asian cinemas, thereby making an invaluable contribution to the field of Film Studies in general.
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