This study defines a "Pan-Chinese" movie as one produced by Asian film companies from China, Taiwan, and Hong Kong. This paper questions the reasons for Chinese movies' growing popularity in the West since the 1990s. Further, it leads to another question: what elements of
these movies the Western audience like and dislike. The authors conducted a case study by analyzing the success of two Chinese movies in America. The authors also surveyed more than 300 American moviegoers to find out their motivations to see Pan-Chinese movies and what they like and dislike
Asian Cinema is a seminal journal, which has been published since 1995 by the Asian Cinema Studies Society under the stewardship of Professor John Lent. From 2012 Asian Cinema will be published by Intellect as part of our Film Studies journal portfolio. The journal currently publishes a variety of scholarly material - including research articles, interviews, book and film reviews and bibliographies - on all forms and aspects of Asian cinema. The journal's broad aim is to advance understanding and knowledge of the rich traditions of the various Asian cinemas, thereby making an invaluable contribution to the field of Film Studies in general.