The history of Chinese Happy-New-Year comic movie is not long, less than five years, in fact. When the Chinese film industry was reformed from a planned economy to a market economy in 1995, and the National Film Import and Export Company was no longer in charge of domestic film release,
most film studios had to find their own way to make money. Filmmakers have had to think of the film market first before they make films. Some have tried to follow Hong Kong to make martial art action movies, others have followed Hollywood to make money-making commercial movies. Under that
situation in 1997, the Happy-New-Year comic movie emerged, in the process, shining a spotlight on the base of old Chinese comic films.
Asian Cinema is a seminal journal, which has been published since 1995 by the Asian Cinema Studies Society under the stewardship of Professor John Lent. From 2012 Asian Cinema will be published by Intellect as part of our Film Studies journal portfolio. The journal currently publishes a variety of scholarly material - including research articles, interviews, book and film reviews and bibliographies - on all forms and aspects of Asian cinema. The journal's broad aim is to advance understanding and knowledge of the rich traditions of the various Asian cinemas, thereby making an invaluable contribution to the field of Film Studies in general.