Publisher: Inderscience Publishers
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Factors affecting Greek internet users' intentions to adopt online shopping: the perspective of an extended technology acceptance model
Giovanis, Apostolos N.
The involvement process through social media in 2010 UK elections: is it a real Facebook-based participation?
Artusi, Marco; Maurizzi, Andrea
Marketing communication metrics for social media
Töllinen, Aarne; Karjaluoto, Heikki
Social media marketing as an entrepreneurial learning process
Lagrosen, Stefan; Josefsson, Pernilla
Identifying future research opportunities in online consumer reviews: the case study of 'TripAdvisor'
Financing innovation: venture capital investments in biotechnology firms
Rossi, Matteo; Thrassou, Alkis; Vrontis, Demetris
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