Testing care‐giver acceptance of new syringe technologies
Author: Woodside, Arch G.
Source: International Journal of Technology Management, Volume 15, Numbers 3-4, August 1998 , pp. 446-457(12)
Publisher: Inderscience Publishers
Abstract:The research design and empirical results of an exploratory study are reported of an experiment to estimate care‐giver (n = 29) acceptance of alternative syringe technologies. The experiment included five independent factors four syringe technologies in four sizes (1, 2, 3, and 5 ccs), offered by four manufacturers, and sold by two distributors at five prices; an orthogonal, fractional factorial design of 25 factor combinations was used. The dependent measures included the subject's "short‐listing" and constant‐sum "purchase" of 100 syringes. Main results: estimated purchase share increased 6.9 per 100 syringes due to the new syringe technology that combined automatic needle protection and syringe‐locking features; after syringe technology, most subjects had strong preferences to buy syringes manufactured by Becton & Dickinson; increasing price had a strong, negative impact on purchases; while less important, most subjects preferred to buy the 3 cc size and to order from the (known) large versus small distributor. The results did not vary significantly among care‐givers working (n = 16) versus not working (n = 11) with HIV/AIDS patients.
Document Type: Research Article
Affiliations: Randal Breaux and Elizabeth Briguglio, Freeman School of Business, Tulane University, New Orleans, LA 70118, USA.
Publication date: 1998-08-01