Authors: Zhang, Qingyu; Cao, Mei

Source: International Journal of Services Technology and Management, Volume 4, Numbers 4-5, 24 September 2003 , pp. 442-463(22)

Publisher: Inderscience Publishers

Abstract:

Web technology is revolutionising the information transfer and delivery modes of physical products. In the field of consumer-oriented business, most online merchant-consumer interactions require direct manipulation of interface. Thus, the design of human-machine web interface is a critical factor to determining whether e-commerce can succeed in supporting and facilitating the electronic transaction in an electronic market and hierarchy. This paper reviews and pools together research on e-commerce website design in terms of design perspectives, objectives, dimensions, and techniques to help manage web technologies, to enhance service in this burgeoning high-tech industry. The paper situates and integrates different design perspectives within the broader context of user acceptance, indicating some of the relative strengths and limitations of each theory. The review and comparisons of the design perspectives, objectives, dimensions, and techniques offer a basis for user interface design guidelines and future research directions.

Keywords: COMPUTING JOURNALS; Information Systems and Technology; Internet and Web Services; MANAGEMENT JOURNALS; Operational Management, Marketing and Services; Policy and Organisational Management; PUBLIC POLICY AND ADMINISTRATION JOURNALS; Public Policy and Public Services

Document Type: Research article

DOI: http://dx.doi.org/10.1504/IJSTM.2003.003625

Affiliations: 1: Department of Economics and Decision Sciences, College of Business, Arkansas State University, Arkanasas, AR 72467, USA. Department of Information Systems, Marketing, E-commerce and Sales, College of Business Administration, University of Toledo,

Publication date: 2003-09-24

More about this publication?

• Information for Authors
• Submit a Paper
• Subscribe to this Title
• Terms & Conditions
• Newsletter
• Blog
• ingentaconnect is not responsible for the content or availability of external websites

Related content

• In this: publication
• By this: publisher
• In this Subject: Business ,  Technology
• By this author: Zhang, Qingyu ;  Cao, Mei

Website © Publishing Technology. Article copyright remains with the publisher, society or author(s) as specified within the article.

• Terms and conditions
• Privacy policy
• Information for advertisers