International Journal of Sport Management and Marketing

Spectator motives for attending professional women's tennis events: linking marketing and Maslow's hierarchy of needs theory
pp. 1-16(16)
Authors: Sack, Allen L.; Singh, Parbudyal; DiPaolo, Tony

Sport communication, endorsement, and Return On Investment: a content analysis of the coverage of Tiger Woods in ESPN The Magazine
pp. 17-34(18)
Authors: Pedersen, Paul M.; Kraft, Patrick M.; Drane, Dan; Miloch, Kimberly S.

Brand identification among stock car racing fans in the USA
pp. 35-51(17)
Authors: O'Roark, J. Brian; Wood, William C.; DeGaris, Larry

Membership retention in professional sports organisations
pp. 52-67(16)
Authors: Brown, Mark; Misko, Darian; Lee, Dennis

Prediction of ticket purchase in professional sport using data mining
pp. 68-86(19)
Authors: Chen, Chen-Yueh; Stotlar, David K.; Lin, Yi-Hsiu

The effects of trust in internet shopping on sport consumers' intentions of purchasing licensed sport merchandise on the internet
pp. 87-105(19)
Authors: Zhang, Zhu; Won, Doyeon

The influence of organisational justice on Perceived Organisational Support in a university recreational sports setting
pp. 106-123(18)
Authors: Jordan, Jeremy S.; Turner, Brian A.; Pack, Simon M.