Book Review: Marketing and Football: an International Perspective

Author: Beech, John

Source: International Journal of Sport Management and Marketing, Volume 4, Number 1, 26 March 2008 , pp. 123-124(2)

Publisher: Inderscience Publishers

Abstract:

Keywords: HEALTHCARE AND LEISURE JOURNALS; Arts, Entertainment and Leisure; MANAGEMENT JOURNALS; Operational Management, Marketing and Services

Document Type: Research article

DOI: http://dx.doi.org/10.1504/IJSMM.2008.017691

Affiliations: 1: Applied Research Centre in Sustainable Regeneration (SURGE), Coventry University, 5 Priory Street, Coventry CV1 5FB, UK

Publication date: 2008-03-26

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