International Journal of Sport Management and Marketing

Resisting Rupert through sporting rituals? The transnational media corporation and global-local sport cultures
pp. 3-16(14)
Authors: Grainger, Andrew; Andrews, David L.

Sporting sign wars: advertising and the contested terrain of sporting events and venues
pp. 17-36(20)
Authors: Scherer, Jay; Sam, Michael; Batty, Richard

Expressing Fenway: managing and marketing heritage within the global sports marketplace
pp. 37-55(19)
Authors: Friedman, Michael T.; Silk, Michael L.

Manufacturing experiences: urban development, sport and recreation
pp. 56-68(13)
Author: Howell, Jeremy

National sports organisations and sponsorship: an identification of best practices
pp. 69-92(24)
Authors: Seguin, Benoit; Teed, Kenneth; O'Reilly, Norman J.

Globalisation and the evolving player-agent relationship in professional sport
pp. 93-109(17)
Authors: Mason, Daniel S.; Duquette, Gregory H.

Global human resource management influences on local sport organisations
pp. 110-126(17)
Authors: Taylor, Tracy; Ho, Cynthia

Transition game: globalisation and the marketing of a suburban "nationalised" basketball team in Australia
pp. 127-140(14)
Authors: Hallinan, Chris; Burke, Michael

Motivation for Japanese baseball fans' interest in Major League Baseball
pp. 141-154(14)
Authors: Hong, JinBae; McDonald, Mark A.; Yoon, ChunSuk; Fujimoto, Junya

Lost in translation: cultural differences in the interpretation violence in sport advertising
pp. 155-168(14)
Authors: Jackson, Steven J.; Brandl-Bredenbeck, Hans Peter; John, Alistair

Globalisation and globesity: the impact of the 2008 Beijing Olympics on China
pp. 169-179(11)
Authors: Dickson, Geoff; Schofield, Grant

Parent, peer and TV influences on American teens' athletic shoes purchasing
pp. 180-189(10)
Author: Yoh, Taeho