Parent, peer and TV influences on American teens' athletic shoes purchasing

Author: Yoh, Taeho

Source: International Journal of Sport Management and Marketing, Volume 1, Numbers 1-2, 27 May 2005 , pp. 180-189(10)

Publisher: Inderscience Publishers

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Abstract:

The purpose of this study is to investigate how socialisation agents parents, peers and TV influence American teens' athletic shoes purchasing and how any influence differs according to teens' demographic characteristics. Participants were 558 teens in a Southeastern state in the USA. Overall, peers exert the greatest influence. Using multiple regression analyses, the results suggested that socialisation agents' influence differed according to teens' demographic characteristics. Family and consumer educators should consider the findings of this study as a guide to give better education to teens as consumers.

Keywords: HEALTHCARE AND LEISURE JOURNALS; Leisure; MANAGEMENT JOURNALS; Operational Management, Marketing and Services

Document Type: Research article

DOI: http://dx.doi.org/10.1504/IJSMM.2005.007129

Affiliations: 1: Department of Physical Education, Southern Illinois University, Carbondale, IL 62901, USA

Publication date: 2005-05-27

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