Developing a creative inventive framework for strategic management and sustainable business excellence
Source: International Journal of Productivity and Quality Management, Volume 8, Number 1, July 2011 , pp. 1-32(32)
Publisher: Inderscience Publishers
Abstract:Voluntary recall of vehicles, an established practice in automobile business, is viewed as indication of manufacturer's seriousness in maintaining highest levels of quality. Adopting creative (creative problem solving) and inventive (theory of inventive problem solving (TRIZ)) approach to look into the issue of recall (viewed as forced and not voluntary) of 8.5 million vehicles by Toyota Motor Corporation in 2009 2010, this paper attempts to develop fresh insight into the issue. A hybrid Flexi‐TRIZ research and strategy development and implementation methodology is evolved, framework for strategic management and sustainable excellence – along with strategy implementation tool – created, and incorporation of 'flexibility', 'inventiveness' and 'purposefulness' – as new evaluation angles in Deming Application Prize examination – suggested. The study contributes to further development of total quality management philosophy.
Document Type: Research Article
Affiliations: 1: Department of Management Studies, Indian Institute of Technology Delhi, Hauz Khas, New Delhi, India; National Council for Cement and Building Materials, Ballabgarh, Haryana, India. 2: Department of Management Studies, Indian Institute of Technology Delhi, Hauz Khas, New Delhi, India. 3: Department of Civil Engineering, Indian Institute of Technology Delhi, Hauz Khas, New Delhi, India
Publication date: July 1, 2011