Marketing, manufacturing and logistics: an empirical examination of their joint effect on company performance

Authors: Demeter, Krisztina1; Kolos, Krisztina2

Source: International Journal of Manufacturing Technology and Management, Volume 16, Number 3, 5 January 2009 , pp. 215-233(19)

Publisher: Inderscience Publishers

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Abstract:

Companies are complex organisations where a lot of activities have to work properly in order to reach success. Since organisational functions have separate literature and practical knowledge, we do have very little knowledge on how the various functions together contribute to company success. Based on a wide-scale empirical study on Hungarian competitiveness, we examine to what extent three functions of the supply chain, marketing, manufacturing and logistics, can contribute to business success. The results show marketing and manufacturing have larger effect on company performance than logistics. However, the three functions together play a minor, although significant role in company success.

Keywords: COMPUTING JOURNALS; Computing Science, Applications and Software; Internet and Web Services; TECHNICAL JOURNALS; Materials and Manufacturing; MANAGEMENT JOURNALS; Operational Management, Marketing and Services; Policy and Organisational Management; Technology Management

Document Type: Research article

DOI: http://dx.doi.org/10.1504/IJMTM.2009.022433

Affiliations: 1: Department of Logistics and Supply Chain Management, Corvinus University of Budapest, Fovam ter 8., Budapest, H-1093, Hungary. 2: Marketing Department, Covinus University of Budapest, Fovam ter 8., Budapest, H-1093, Hungary

Publication date: 2009-01-05

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  • International Journal of Manufacturing Technology and Management publishes original, empirical and review papers; case studies; conference reports; technology reports and new; book reviews and notes; commentaries. In addition to the regular issues of the journal, International Journal of Manufacturing Technology and Management
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