Identifying drivers for continual usage of wireless broadband

Authors: Baek, Jongdeuk¹; Park, Seongwon²; Lee, Choong C.³

Source: International Journal of Mobile Communications, Volume 9, Number 4, July 2011 , pp. 317-340(24)

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Abstract:

In this research, we investigate how the characteristics of users and technical services affect the acceptance of WiBro by actual subscribers. In these findings, mobility, diversity, and convenience are found to have positive effects on the perceived usefulness and mobility and convenience are found to have positive effects on perceived ease of use. Utilitarian values and hedonic values are shown to have positive effects on perceived usefulness, and utilitarian value is shown as the only dimension affecting perceived ease of use. The study provides practical suggestions for service providers to invigorate the WiBro service market, such as improved additional investment for service coverage expansion, customer service, and enhancement of access.

Keywords: COMPUTING AND MATHEMATICS; Communications and Mobile Technology; Computing Science, Applications and Software

Document Type: Research article

DOI: http://dx.doi.org/10.1504/IJMC.2011.041139

Affiliations: 1: Korea Telecom (KT), Songjung-dong 127-7, Gangbuk-gu, Seoul, Korea. 2: Graduate School of Information, Yonsei University, Seodaemun-gu, Seoul, Korea. 3: Graduate School of Information, Yonsei University, Seodaemun-gu, Seoul, Korea

Publication date: 2011-07-01

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The world of mobile communications is not a trend, but a phenomenon. The International Journal of Mobile Communications, a fully refereed journal, publishes articles that present current practice and theory of mobile communications, mobile technology, and mobile commerce applications.
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