On the usefulness and ease of use of location‐based services: insights into the information system innovator's dilemma
Author: Junglas, Iris
Source: International Journal of Mobile Communications, Volume 5, Number 4, 15 March 2007 , pp. 389-408(20)
Publisher: Inderscience Publishers
Abstract:Some recent technology innovations display the functionalities that are significantly different from any predecessor. This presents an impending dilemma for innovators as the potential consumers often lack a reference point for judging the usefulness and ease of use of a new system. Exemplary for Location‐Based Services (LBS), this paper examines the perceptions of usefulness and ease of use before as well as after adoption across a variety of tasks using the Technology Acceptance Model (TAM). An experimental environment is chosen, which provides 58 subjects with ubiquitous access to LBS.
Document Type: Research Article
Affiliations: University of Houston, C.T. Bauer College of Business, Decision and Information Sciences Department, Houston, TX 77204-6021, USA
Publication date: March 15, 2007
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