Aligning external varieties to internal varieties for market solutions

Authors: Shamsuzzoha, A.H.M.¹; Kekale, Tauno¹; Helo, Petri T.²

Source: International Journal of Innovation and Learning, Volume 8, Number 4, 3 October 2010 , pp. 377-392(16)

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Abstract:

Product customisation is an essential requirement for manufacturing firms to achieve higher customers' satisfaction and fulfil business target. To achieve these objectives, firms need to handle both external and internal varieties successfully. Both the varieties are needed to be integrated for the purpose of developing customised product. Integration among these varieties for a case company is displayed and discussed with the help of Domain Mapping Matrix (DMM) tool. Various customisation strategies such as modular design, commonality among modules and platform-based product development are elaborated and discussed critically. This paper is concluded with several managerial implications and future research direction.

Keywords: MANAGEMENT AND BUSINESS; Entrepreneurship, Innovation and SMEs; EDUCATION, KNOWLEDGE AND LEARNING; Learning and Human Resources Development

Document Type: Research article

DOI: http://dx.doi.org/10.1504/IJIL.2010.035748

Affiliations: 1: University of Vaasa, P.O. Box 700, FI-651010, Finland. 2: University of Vaasa, P.O. Box 700, FI-651010, Finland

Publication date: 2010-10-03

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The International Journal of Innovation and Learning, a fully refereed journal, is an authoritative source presenting information on the current practice, content, technology, and services in the area of innovation and learning.
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