Application of TRIZ and the Kano method to home life industry innovation
Source: International Journal of Innovation and Learning, Volume 7, Number 1, 30 November 2009 , pp. 64-84(21)
Publisher: Inderscience Publishers
Abstract:The home life industry is an emerging industry and very closely related to consumer life. The objective of this research is to apply the modified Teorija Rezhenija Izobretate Zadach (TRIZ) method and the Kano method to discuss the strategy direction and process of the home life industry from the viewpoint of the supplier and consumer. The result of the research shows that the home life industry is very competitive. To solve the problem, we propose four innovative principles. In accordance with its application to marketing, we introduce an innovative strategy to the home life industry and improve on its competitive nature.
Document Type: Research Article
Affiliations: 1: Identification and Security Technology Centre, Industrial Technology Research Institute, 195, Sec. 4, Chung Hsing Road, ChuTung, HsinChu, Taiwan 310, ROC. 2: Marketing Department, National Chung Hsing University, 250 Kuo Kuang Road, Taichung City 402, Taiwan, ROC. 3: Marketing Department, National Chung Hsing University, 250 Kuo Kuang Road, Taichung City 402, Taiwan, ROC
Publication date: November 30, 2009
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