The accelerating effect of market demand in the creativity generating process: a case study
Source: International Journal of Innovation and Learning, Volume 5, Number 4, 17 March 2008 , pp. 339-352(14)
Publisher: Inderscience Publishers
Abstract:This paper proposes a conceptual framework to explain the role of 'market demand' in the creativity generating process. Including the critical attributes of the market demand, Perceived Usefulness (PU) and Perceived Ease‐of‐Use (PEOU), into the stages of problem identification and response validation not only reduces unnecessary trial‐and‐error iterations but also converts subjective values into the more objective 'market value'. The gaps among creativity, innovation, and business performance can be bridged, and organisations can accelerate the transformation of creativity into innovation and business performance. This research uses a case study to illustrate the conceptual framework and suggests that managers include the concept of market demand into the company culture, incorporating market demand into R&D training and remuneration policies, to better compete in today's fast‐changing society.
Document Type: Research Article
Affiliations: 1: Graduate Institute of Technology and Innovation Management, National Chengchi University, Taipei City, Taiwan. 2: College of Business Administration, Louisiana State University in Shreveport, Shreveport, LA 7115, USA. 3: College of Business Administration, Louisiana State University in Shreveport, Shreveport, LA 7115, USA
Publication date: March 17, 2008
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