The effects of environment, structure, and dynamic capabilities on product innovation strategy

Authors: Spanos, Y.E.1; Prastacos, G.P.2

Source: International Journal of Entrepreneurship and Innovation Management, Volume 4, Number 6, 16 December 2004 , pp. 620-638(19)

Publisher: Inderscience Publishers

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Abstract:

The study compares the descriptive accuracy of some commonly held views on the factors affecting firms' innovative behaviour. In particular, we contrast the relative impact of some of the "traditional" factors that the extant literature has postulated as important determinants of product innovation, namely external environment and organisational structure, with that of the firm's dynamic capabilities, which are emphasised by the resource-based theorising. External environment includes market dynamism and hostility. Structural dimensions are represented using formalisation, centralisation of decision-making, and vertical differentiation. Dynamic capabilities pertain to managerial and organisation processes through which coordination/integration, learning, and transformation take place inside the firm. Based on survey data drawn from a sample of leading Greek firms, results from hierarchical regression analysis seem to pronounce the effect of dynamic capabilities, even though environmental and structural variables also seem to exert a significant influence on product innovation strategy.

Keywords: MANAGEMENT JOURNALS; Entrepreneurship, Innovation and SMEs

Document Type: Research article

DOI: http://dx.doi.org/10.1504/IJEIM.2004.005852

Affiliations: 1: Innovation and Knowledge Management Centre, Department of Management Science and Technology, Athens University of Economics and Business, 47A Evelpidon and 33 Lefkados str., Athens 113 62, Greece. 2: Innovation and Knowledge Management Centre, Department of Management Science and Technology, Athens University of Economics and Business, 47A Evelpidon and 33 Lefkados str., Athens 113 62, Greece

Publication date: 2004-12-16

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