Organisational influences on e-commerce adoption in a developing country context using UTAUT
Author: Uzoka, Faith-Michael E.
Source: International Journal of Business Information Systems, Volume 3, Number 3, 22 February 2008 , pp. 300-316(17)
Publisher: Inderscience Publishers
Abstract:E-commerce has emerged as a whole business strategy, offering a range of services and opportunities that seem to change traditional business models. A number of studies have applied the technology innovation models to the adoption of e-commerce. This study adopts the Unified Theory of Acceptance and Use of Technology (UTAUT) to investigate organisational influences on the adoption of e-commerce in a developing country with xenophobic tendencies. The results indicate that gender impacts negatively on the adoption of e-commerce, while organisation size, management support, communications and information availability contribute positively to the adoption of e-commerce. This study is a furtherance of a previous one that identified organisational factor as playing a key role in e-commerce adoption. It provides more insights into the adoption of foreign technology in a xenophobic developing country.
Document Type: Research article
Publication date: 2008-02-22
- The main objectives of the International Journal of Business Information Systems are to promote the research and practice of new strategies, tools, techniques and technologies for the design, development and implementation of BIS. This will help improving the organisational competitiveness in both service and manufacturing industries around the world. The International Journal of Business Information Systems aims to help professionals working in the field of BIS, academic educators, industry consultants, and practitioners to contribute, to disseminate and to learn from each other's work. The global dimension is emphasised to overcome cultural and national barriers and to meet the accelerating technological changes and changes in global economy. The International Journal of Business Information Systems aims to act as a forum for exchanging innovative ideas and sharing research and practical experiences in BIS. The International Journal of Business Information Systems will publish high quality articles in all areas of BIS.
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