Business ethics, medical ethics and economic medicalization
Author: Poitras, Geoffrey
Source: International Journal of Business Governance and Ethics, Volume 4, Number 4, 11 March 2009 , pp. 372-389(18)
Publisher: Inderscience Publishers
Abstract:This paper explores the ethical implications of economic medicalization: where non‐medical problems are transformed into medical problems in order to achieve the objective of shareholder wealth maximization. After considering differences between business ethics and medical ethics, economic medicalization arising from corporate marketing strategies is detailed. Both direct‐to‐consumer and more traditional physician centred marketing methods are considered. In addition, the economic medicalization of medical research practice and publication is examined and future trends are identified.
Document Type: Research Article
Affiliations: Faculty of Business Administration, Simon Fraser University, Vancouver, BC, V5A 1S6, Canada
Publication date: March 11, 2009
- The International Journal of Business Governance and Ethics aims to critically explore business and managerial strategies, actions, responsibilities and accountabilities for survival in a highly transparent and dynamic global world.
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