Implementing Preventive Iron-Folic Acid Supplementation Among Women of Reproductive Age in Some Western Pacific Countries: Possibilities and Challenges

Authors: Smitasiri, Suttilak; Solon, Florentino S.

Source: Nutrition Reviews, Volume 63, Supplement 1, December 2005 , pp. 81-86(6)

Publisher: International Life Sciences Institute

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Abstract:

Lack of effective implementation mechanisms is identified as a major obstacle in the prevention and control of iron-deficiency anemia. This paper discusses experiences gained from implementing iron-folic acid supplementation in the Philippines, Vietnam, and Cambodia. The understanding of contextual elements is proposed as a foundation for planning interventions. Moreover, it is suggested that a social marketing framework should provide a way of thinking about how to influence related behaviors. The application of a social marketing framework applied using a "5 P's" approach: public relations and collaboration, product, price, place, and promotion, is described, as well as enabling factors (possibilities) and inhibiting factors (challenges) of this approach. Although a program to improve iron nutrition among women of reproductive age may not be simple to implement, it is essential to enhancing health, human development, and economic advancement in developing countries.

Keywords: IRON NUTRITION; PREVENTIVE SUPPLEMENTATION; WEEKLY IRON-FOLIC ACID SUPPLEMENTS; SOCIAL MARKETING; WESTERN PACIFIC REGION

Document Type: Research article

DOI: 10.1301/nr.2005.dec.S81-S86

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