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Free Content Carranco – A Vertically Integrated Dairy Company in the Central Plateau of Mexico

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Abstract:

Carranco is a family owned vertically integrated dairy operation in San Luis Potosi (SLP), Mexico. It procures most of its milk from its own dairy herd of 1200 cows and processes it into a number of dairy products at its own plant and sells most of it products in SLP. It has been experiencing financial difficulties in the last few years. These could be because of Mexico's importation of subsidized US dairy products or poorly performing company stores, losses when selling products outside of SLP, high administrative and wage and salary costs, a need to refocus the marketing strategy, or the fact that Carranco produces a large range of dairy products.

Keywords: FINANCIAL MANAGEMENT; HUMAN RESOURCE MANAGEMENT; INTERNATIONAL TRADE; MARKETING STRATEGY; MEXICAN INTEGRATED DAIRY

Document Type: Research Article

Publication date: February 1, 2008

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