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How one creative agency used metadata to unlock value for its clients

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In 2016, Anomaly and its newly formed product development team embarked on a digital asset management initiative with the intention of fuelling a larger technology vision that would provide its clients with deeper insights into the work they were creating. To accomplish this, a digital asset management platform was needed to extract as much relevant and meaningful metadata about the company’s creative assets as possible and make that information available as an independent data source. From an advertising industry perspective, this involved a new innovative architecture, custom integrations and an unconventional way of thinking about the practice of digital asset management. This paper details Anomaly’s focus on the metadata, the value brought by said data and how the company was eventually able to provide a deeper level of consumer insights by analysing metadata in combination with other real-world data sources.

Keywords: API; artificial intelligence; automated tagging; content; data insights; metadata

Document Type: Research Article

Publication date: 01 September 2017

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  • Journal of Digital Media Management is the essential peer-reviewed, professional journal for all those involved in the capture, storage and effective application of digital media assets.

    Each quarterly 100-page issue publishes in-depth articles, real world case studies and reviews written by some of the leading experts in the field. Topics range from lessons learned in DAM procurement, to the challenges of digital content work flow, and to monetizing digital assets in new and innovative ways. It cuts through the deluge of information facing DAM professionals to deliver authoritative, practical content that provides genuine thought-leadership on digital media management, with actionable advice and ‘lessons learned’ from end users on selecting and using DAM systems in practice.

    Journal of Digital Media Management does not solicit advertising or publish advertorial and every article is peer-reviewed by its expert Editorial Board to ensure the Journal:

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    • Combines strategic-level thinking with the technical knowledge needed to put business strategy into practice
    • Does not promote a service or product

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