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Journal of Cultural Marketing Strategy is the major new peer-reviewed, professional journal dedicated to the advancement of best practice and latest thinking in cultural marketing, incorporating multicultural and cross-cultural marketing. Guided by its Editor, Dr. Jake Beniflah, and an eminent Editorial Board consisting of leading cultural marketing experts, each biannual 100-page issue of Journal of Cultural Marketing Strategy provides in-depth, practical articles from leading professionals in the field on innovative strategies, techniques and trends, together with the latest applied research in multicultural and cross-cultural marketing and detailed analysis of how leading brands are managed in today's changing demographic and cultural climate.

Publisher: Henry Stewart Publications

5 Issues are available
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  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
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UA-1313315-29
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