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Sustainability Challenges and Solutions at the Base of the Pyramid: Business, Technology and the Poor
Around the turn of the millennium it had become painfully evident that development aid, charity or 'global business-as-usual' were not going to be the mechanisms to alleviate global poverty. Today, there is little dispute that poverty remains the most pressing global problem calling for innovative solutions. One recent strategy is the Base of the Pyramid (BoP) concept developed by Prahalad and Hart, which relies on entrepreneurial activity tapping into the previously ignored markets of the economically most disadvantaged. It is a process requiring innovations in several disciplines: technological, social and business. This book covers a number of areas. First, much of the current BoP discussion emphasises targeting products to the needs of the poor. But do we actually know what the real needs of the poor are? This book takes a bottom-up human-centred approach and examines examples that truly engage the poor in BoP product and service development.

Publisher: Greenleaf Publishing in association with GSE Research

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Free Content Preliminary Material
pp. i-xiii(13)

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Understanding the markets of the poor: A market system approach to inclusive business models
pp. 29-50(22)
Authors: Gradl, Christina; Sobhani, Sahba; Bootsman, Afke; Gasnier, Austine

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Lights on or trade off?: Can base-of-the-pyramid approaches deliver solutions to energy poverty?
pp. 51-68(18)
Authors: Wilson, Emma; Zarsky, Lyuba; Shaad, Brian; Bundock, Ben

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WIZZIT: Mobile banking for the poor in South Africa
pp. 70-79(10)
Authors: Richardson, Brian; Callegari, Nicolas

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Edenor SA: Energy and development for the base of the pyramid
pp. 103-115(13)
Authors: Gardetti, Miguel Angel; Lassaga, Ma Griselda

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SEWA members: wheels of the pyramid: A case study
pp. 163-171(9)
Author: Nanavaty, Reema

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Reutilisation of waste glass leads to social and environmental sustainability in Brasília
pp. 172-192(21)
Authors: Villela, Adriana; Martins, Leila Chalub; Makiuchi, Maria de Fátima; Sawyer, Donald

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Research methods for subsistence marketplaces
pp. 242-260(19)
Authors: Viswanathan, Madhu; Gau, Roland; Chaturvedi, Avinish

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Affordable communication for rural communities
pp. 307-325(19)
Authors: Skarp, Mika; Bansal, Raj; Lovio, Raimo; Halme, Minna

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Finding value and sustainability at the base of the pyramid
pp. 344-356(13)
Authors: Wynburne, Naomi; Wilson, Rosalind

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Building dynamic capabilities for the base of the pyramid: A closer look at company practices
pp. 369-386(18)
Authors: Vermeulen, Patrick; Bertisen, Judith; Geurts, Jac

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Opportunities and challenges for multinational corporations at the base of the pyramid
pp. 387-410(24)
Authors: Keating, Christine; Schmidt, Tara

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When CSR meets BoP: Ethical concerns at the base of the pyramid
pp. 462-474(13)
Author: Davidson, D. Kirk

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Free Content Supplementary Material
pp. 501-533(33)

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