SEE Change: Making the Transition to a Sustainable Enterprise Economy
The return to business-as-usual after the economic earthquake that rocked financial markets, wrecked banks and brought to light the grotesque distortions of casino capitalism on people and planet must be resisted. A new form of capitalism is both necessary and possible as some forward-thinking political, business and civil society leaders have now recognised. This book is about the myriad problems that we face and the systemic changes that are necessary for all enterprises in whatever sector and however constituted to operate within sustainable limits, to lower their ecological footprint, to enhance social equity, and to develop a sense of futurity. Waddock and McIntosh argue that enterprise, innovation and creativity, like conversation, caring and sharing, are part of what it means to be human. They argue that we need to redefine our relationship with commerce to reconcile our relationship with the Earth.