Skip to main content

Rethinking Business Anthropology: Cultural Strategies in Marketing and Management
Qualitative methods of business research are emerging as vital tools. Business anthropology is at the heart of this movement. Although many recent books provide nuts-and-bolts advice regarding the field, Rethinking Business Anthropology: Cultural Strategies in Marketing and Management discusses the intellectual traditions from which the discipline has emerged and how this heritage opens up new vistas for business research. Gaining these broader perspectives is essential as business anthropologists transcend being mere research technicians and seek to influence organizational policies and strategies. Opening chapters deal with the current status of the field and its relationship to ecological and cultural sustainability. This is followed by discussions of the intellectual foundations of anthropology and their continued importance to business anthropology. An array of chapters provides illustrative applications of business anthropology in order to demonstrate the field's unique and powerful potentials within both scholarly and practitioner research. The book concludes with a discussion of the role of business anthropologists in dealing with indigenous people, rural populations, and cultural enclaves. Increasingly, businesses seek to connect with such communities even though mainstream leaders and negotiators often lack the skills necessary to effectively do so. Business anthropologists, with their dual background in business and cultural diversity are poised to excel in this capacity. An appendix by Robert Tian, editor of the International Journal of Business Anthropology, provides a useful overview of the field as it now exists. As business anthropology comes of age, this timely monograph provides the perspectives needed for the growth and further development of the field and those who work within it. Excellent for the professional bookshelf and as a textbook.

Publisher: Greenleaf Publishing in association with GSE Research

More about this publication?

Free Content Preliminary Material
pp. i-x(10)
Author: Walle, Alf H.

Favourites:
ADD
Favourites:
ADD

Business Anthropology and a Little Glass of Rum
pp. 15-26(12)
Author: Walle, Alf H.

Favourites:
ADD

Moving Towards a Macro and Sustainable Focus
pp. 27-39(13)
Author: Walle, Alf H.

Favourites:
ADD

Pioneering Ideas
pp. 41-42(2)
Author: Walle, Alf H.

Favourites:
ADD

Friedrich Hegel and the Concept of Culture
pp. 43-51(9)
Author: Walle, Alf H.

Favourites:
ADD

Social Structuralism vs. Mental Structuralism
pp. 52-63(12)
Author: Walle, Alf H.

Favourites:
ADD
Favourites:
ADD

Marxist Theory and Business Anthropology
pp. 78-90(13)
Author: Walle, Alf H.

Favourites:
ADD

Anthropological Perspectives in Cultural Analysis
pp. 91-92(2)
Author: Walle, Alf H.

Favourites:
ADD

Studying Cultures at a Distance
pp. 93-103(11)
Author: Walle, Alf H.

Favourites:
ADD

Myths, Symbols, and Business Anthropology
pp. 104-122(19)
Author: Walle, Alf H.

Favourites:
ADD

Archetypes and Business Strategies
pp. 123-136(14)
Author: Walle, Alf H.

Favourites:
ADD
Favourites:
ADD

Business Anthropology in the Developing World
pp. 153-154(2)
Author: Walle, Alf H.

Favourites:
ADD

Tribal Management in an Evolving World
pp. 155-161(7)
Author: Walle, Alf H.

Favourites:
ADD

Negotiating with Indigenous People
pp. 162-168(7)
Author: Walle, Alf H.

Favourites:
ADD

Substantive Paradigms and Business Anthropology
pp. 169-180(12)
Author: Walle, Alf H.

Favourites:
ADD

Strategies of Empowerment
pp. 181-194(14)
Author: Walle, Alf H.

Favourites:
ADD

Free Content Supplementary Material
pp. 195-221(27)
Author: Walle, Alf H.

Favourites:
ADD

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
X
Cookie Policy
ingentaconnect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more