Putting the Poor First: How Base-of-the-Pyramid Ventures Can Learn from Development Approaches
"Putting the Poor First" examines the applicability of different elements in the bottom-up development literature to the innovation process of BoP ventures. It unveils connections between the two approaches and builds a theoretical base for the case study research. With three in-depth case studies and eight companies participating in a survey, the current state and experiences of businesses applying a bottom-up development perspective with BoP ventures in Latin America and the Caribbean is analysed. The elements of a bottom-up development perspective applied in BoP practice can be grouped into three categories: drivers for choosing a bottom-up development perspective in BoP ventures (e.g. such that products and services are more readily accepted); circumstances that help or hinder the application of a bottom-up development perspective in BoP ventures (e.g. the acceptance of the company by communities or previous experiences with poverty alleviation projects); and success factors when choosing a bottom-up development perspective in BoP ventures (e.g. the importance of power structures, pluralism and self-esteem). The many recommendations, such as empowering the poor by encouraging co-creation and outsourcing innovation, fill gaps in theory, support practitioners and lay the foundations for further research.

Publisher: Greenleaf Publishing in association with GSE Research

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Free Content Preliminary Material
pp. i-xxi(21)
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About the research project
pp. 1-8(8)
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Poverty
pp. 9-22(14)
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Business and poverty alleviation
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Innovation at the base of the pyramid
pp. 38-72(35)
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Bottom-up development approaches
pp. 73-107(35)
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Conclusions from theoretical part
pp. 108-110(3)
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Methodology
pp. 111-125(15)
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Portrait of Latin America and the Caribbean
pp. 126-135(10)
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Companies participating in the case study research
pp. 136-145(10)
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Analysis of the results from the case studies
pp. 146-174(29)
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Summary of the results
pp. 175-180(6)
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The framework
pp. 181-185(5)
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Free Content Supplementary Material
pp. 195-225(31)
Author: Waibel, Piera

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