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New Business for Old Europe: Product-Service Development, Competitiveness and Sustainability
Selling products used to be the standard way of doing business. Traditionally, it is left to the user to transform the purchase of a product into something that fulfils effectively a final-user need. Today, two streams of research - business management and sustainability -- normally with very distinct perspectives on the world, have surprisingly converged to form a common conclusion: selling products is old-fashioned business. Companies should switch their focus to selling need fulfilment, satisfaction, or experiences. Or, in other words, selling integrated solutions or product-services. Until today, the connections and interchange between the two research streams have been quite limited. The question of whether product-services truly are the avenue to a sustainable world is still under discussion. This book aims to develop a systematic view on this issue.

Publisher: Greenleaf Publishing in association with GSE Research

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Free Content Preliminary material
pp. i-x(10)

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Free Content Introduction
pp. 11-20(10)
Author: Tukker, Arnold

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Product-services: a specific value proposition
pp. 21-34(14)
Authors: Tukker, Arnold; van den Berg, Christiaan; Tischner, Ursula

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Product-services and competitiveness
pp. 35-71(37)
Authors: Tukker, Arnold; van den Berg, Christiaan

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Product-services and sustainability
pp. 72-98(27)
Authors: Tukker, Arnold; Tischner, Ursula; Verkuijl, Martijn

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The toolbox for product-service development
pp. 99-158(60)
Authors: Verkuijl, Martijn; Tischner, Ursula; Tukker, Arnold

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Introduction to the need area-specific chapters
pp. 159-162(4)
Author: Tukker, Arnold

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Need area 1: base materials
pp. 163-197(35)
Authors: Fraz√£o, Rui; Rocha, Cristina

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Need area 2: information and communication technologies
pp. 198-226(29)
Authors: Charter, Martin; Adams, Graham; Clark, Tom

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Need area 3: offices
pp. 227-266(40)
Authors: Verkuijl, Martijn; Tischner, Ursula

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Need area 4: food
pp. 267-302(36)
Authors: Tempelman, Erik; Joore, Peter; van der Horst, Tom; Luiten, Helma

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Need area 5: households
pp. 303-336(34)
Authors: Vercalsteren, An; Geerken, Theo

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Towards an integrated approach to PSS design
pp. 337-349(13)
Authors: Tischner, Ursula; Tukker, Arnold

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Conclusions
pp. 350-374(25)
Authors: Tukker, Arnold; Tischner, Ursula

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Free Content Supplementary material
pp. 375-479(105)

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