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Natural Corporate Management logo Natural Corporate Management
This groundbreaking new book by business scholar William C. Frederick presents an innovative, exciting - even revolutionary - view of corporate management and the challenges it confronts in today's world. The author proposes a management paradigm shift transforming the way corporations do business. Management scholarship and research may well be rechanneled from current orientations to new models, concepts, and theories of what it takes to manage corporations in a planetary world confronting climate change, energy crises, and securing the well-being of all global citizens.

Publisher: Greenleaf Publishing in association with GSE Research

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Free Content Preliminary Material
pp. i-viii(8)
Author: Frederick, William C.

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1. The Big E ≈ Energy
pp. 9-24(16)
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2. The Big L ≈ Life
pp. 25-46(22)
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3. The Big D ≈ Darwin
pp. 47-67(21)
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4. The Big G ≈ Gene
pp. 69-92(24)
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5. The Big H ≈ Homo
pp. 93-116(24)
Author: Frederick, William C.

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6. The Big B ≈ Brain
pp. 117-137(21)
Author: Frederick, William C.

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7. The Big S ≈ Symbol
pp. 139-165(27)
Author: Frederick, William C.

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8. The Big O ≈ Organization
pp. 167-192(26)
Author: Frederick, William C.

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9. The Big M ≈ Market
pp. 193-220(28)
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10. The Big C ≈ Corporation
pp. 221-248(28)
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Free Content Supplementary Material
pp. 249-273(25)
Author: Frederick, William C.

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