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Make Poverty Business: Increase Profits and Reduce Risks by Engaging with the Poor
Poor people in developing countries could make excellent suppliers, employees and customers but are often ignored by major businesses. This omission leads to increased risk, higher costs and lower sales. Meanwhile, businesses are asked by governments and poverty activists to do more for economic development, but their exhortations are rarely based on a proper business case. Make Poverty Business bridges the gap by constructing a rigorous profit-making argument for multinational corporations to do more business with the poor. It takes economic development out of the corporate social responsibility ghetto and places it firmly in the core business interests of the corporation, and argues that to see the poor only as potential consumers at the bottom of the pyramid (BOP) misses half of the story.

Publisher: Greenleaf Publishing in association with GSE Research

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Free Content Preliminary Material
pp. i-ix(9)
Authors: Wilson, Craig; Wilson, Peter

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Free Content Introduction
pp. 9-28(20)
Authors: Wilson, Craig; Wilson, Peter

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What business can and can't do for the poor
pp. 29-50(22)
Authors: Wilson, Craig; Wilson, Peter

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What is poverty? How many people are poor?
pp. 51-66(16)
Authors: Wilson, Craig; Wilson, Peter

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Poverty and inefficiency traps
pp. 67-88(22)
Authors: Wilson, Craig; Wilson, Peter

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Security and the poor
pp. 89-104(16)
Authors: Wilson, Craig; Wilson, Peter

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Partnering and co-operating to reduce poverty
pp. 105-116(12)
Authors: Wilson, Craig; Wilson, Peter

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Innovation for poverty reduction
pp. 117-134(18)
Authors: Wilson, Craig; Wilson, Peter

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Making the changes
pp. 135-153(19)
Authors: Wilson, Craig; Wilson, Peter

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Reputation and country risk
pp. 154-183(30)
Authors: Wilson, Craig; Wilson, Peter

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Next steps
pp. 184-187(4)
Authors: Wilson, Craig; Wilson, Peter

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Free Content Supplementary Material
pp. 188-192(5)
Authors: Wilson, Craig; Wilson, Peter

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