Skip to main content

Microfranchising: How Social Entrepreneurs are Building a New Road to Development
There is a new movement that is surging ahead in its attempt to reduce poverty and generate wealth in Africa: microfranchising . Set up by pioneering organisations such as VisionSpring and HealthStore, microfranchising is based on one of the most successful market-based models in Western economies: franchising. From McDonald's to Coca-Cola, franchising has proven itself to be an effective and replicable way of scaling up a business rapidly in the Western context. This long-needed book looks at the growth in microfranchising as a tool to generate wealth among poor communities in Africa. The book traces the evolution of the concept of microfranchising, from its foundation in Western models to its implementation in African countries today. It provides practical steps from the world's leading experts on how to set up a microfranchise, from recruiting franchisees, to building a brand and a supply chain. It gives case studies of successful microfranchises, told by the enterprises themselves. It continues with a theoretical analysis of the place of microfranchising within global social entrepreneurship. It ends with a look at the future for microfranchising, with recommendations for development.

Publisher: Greenleaf Publishing in association with GSE Research

More about this publication?

Free Content Preliminary Material
pp. i-ix(9)

Favourites:
ADD

Free Content Introduction
pp. 1-7(7)
Author: Sireau, Nicolas

Favourites:
ADD

Microfranchising: The theory
pp. 8-21(14)
Author: Illetschko, Kurt

Favourites:
ADD

Microfranchising in practice
pp. 22-34(13)
Author: Illetschko, Kurt

Favourites:
ADD

The diffusion of innovations through microfranchising
pp. 35-49(15)
Authors: Rogers, P. Clint; Fairbourne, Jason; Wolcott, Robert C.

Favourites:
ADD

Barefoot Power: A case study in Uganda
pp. 50-68(19)
Author: Andrews, Harry

Favourites:
ADD

Financing microfranchise start-up and growth
pp. 69-92(24)
Authors: Lehr, David; Christensen, Lisa Jones

Favourites:
ADD

MicroLoan Foundation: A case study in Malawi
pp. 93-107(15)
Author: Ryan, Peter

Favourites:
ADD

Creating the market and recruiting microfranchisees
pp. 108-126(19)
Author: Ramirez, Miguel

Favourites:
ADD

Social-sector franchising for healthcare
pp. 127-145(19)
Author: Seid, Michael

Favourites:
ADD

Scaling the microfranchise at the base of the pyramid
pp. 146-173(28)
Author: Lee, Ryan Swee Ann

Favourites:
ADD

The scaling bottleneck: Growth challenges faced by social enterprises
pp. 174-195(22)
Authors: Richer, Melissa; Heller, Nate

Favourites:
ADD

Conclusion
pp. 196-197(2)
Author: Sireau, Nicolas

Favourites:
ADD

Free Content Supplementary Material
pp. 198-216(19)

Favourites:
ADD

Access Key

Free Content
Free content
New Content
New content
Open Access Content
Open access content
Subscribed Content
Subscribed content
Free Trial Content
Free trial content
Cookie Policy
X
Cookie Policy
ingentaconnect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more