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The Living Code: Embedding Ethics into the Corporate DNA
Of the 200 largest organisations in the world, more than 80% currently have a corporate code of conduct. An ever larger number of smaller organisations also have a code or are in the process of developing one. While in the 1970s and 1980s companies had to explain why they had a code, today they are cross-examined if they don't have one. A company has to have very good arguments to convince stakeholders that they can do without a code. This short and accessible book presents a model to create, develop and embed business codes. The validated model enables managers and organisations to better manage their codes as well as their performance. The author articulates why a code of conduct is necessary, what it should cover, as well as demonstrating through practical tips and examples how to make full use of it.

Publisher: Greenleaf Publishing in association with GSE Research

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