Review of the footwear sector
Thirty years ago most production, distribution and sales of sports footwear were located in North America and Western Europe. In contrast, Asia now produces 99% of branded athletic footwear. Sports shoe production is a highly labour-intensive industry, involving 150 different stages or more in the manufacture of a single shoe. Enormous attention is devoted to product innovation and the crafting of a marketable image. In 2002, the top-selling five footwear manufacturers in the US (based on market share in dollars) were Nike (38.97%), Reebok (11.9%), New Balance (11.62%), Adidas (9.72%) and KS-wiss (3.18%). In the same year, these companies had annual turnover of almost US$8 billion, an increase of 4.47% from the previous year (Sporting Goods Intelligence 2003).
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Document Type: Research Article
Publication date: 08 November 2004