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Stakeholder Identification in Sustainability Entrepreneurship

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This research explores how sustainability-driven entrepreneurs perceive their stakeholder relationships. Entrepreneurial cognition theory has emphasised the need to better understand how individual perception drives the behaviour of entrepreneurs, in general, and their opportunity seeking in the early stages of business formation, in particular. Much of the freedom sustainability-driven entrepreneurs will experience in successfully developing their businesses depends on the appropriate management of stakeholders in support of their business ideas. Therefore, an important research question focuses on how critical stakeholders are identified in this phase. Against the background of entrepreneurial cognition theory, I argue that sustainability- driven entrepreneurs are distinct in the way they deal with this particular task due to the triple-bottom-line nature of their ventures. The article discusses the emergence of sustainability-driven entrepreneurship, develops a revised model of stakeholder identification and proposes a qualitative research design illustrated by a test case.

Keywords: Cognition; Entrepreneurship; Opportunity; Social networks; Stakeholder management; Start-ups; Sustainability

Document Type: Research Article


Publication date: 2006-09-01

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  • First published in 1993, Greener Management International: The Journal of Corporate Environmental Strategy and Practice (GMI) is the leading quarterly management journal drawing together strategic environmental and sustainability issues as they affect organisations worldwide. GMI enjoys a global reputation for innovation, readability and quality. With an international Editorial Board of over thirty professional and academic experts, GMI maintains rigorous standards for contributions. Following the continued success of its themed issues, GMI now focuses entirely on producing four theme issues a year. These innovative, cutting-edge editions have been widely praised and provide subscribers with unique global perspectives on the issues that matter in corporate sustainability.
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