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Greener Marketing (1st edition): A Responsible Approach to Business logo
Greener Marketing (1st edition)
Environmental issues are no longer of marginal interest to business. Whether the company operates in mining, cosmetics or transport, it is facing ever greater stakeholder pressure to "green up" its act. No longer are issues of Greener Marketing merely tied to product communication; increasingly, the company's overall approach is being examined. To illustrate how proactive companies are examining environmental issues, 20 original case histories have been produced, including ICI, BT, Traidcraft and B&Q. These examples show that striving for environmental excellence is an essential part of the movement toward Total Quality Management and a prerequisite for future profitability.

Publisher: Greenleaf Publishing in association with GSE Research

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Free Content Preliminary Material
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Free Content Introduction
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Environmental issues as they affect business
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Emerging concepts in a greener world
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Strategic issues
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The corporate response
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Greener marketing strategy: why and how to green the mix
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Greener products
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Greener packaging
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Greener logistics
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Greener pricing
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Greener communications
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Greener people
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Introduction
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Evaluating green performance: The Merlin Research Unit
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Opportunity from Threat: ICI
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Greener Retail and Supplier Audits: B&Q
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A Canadian Retailer's Perspective: Loblaw Companies Ltd
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Open Communications: British Gas and McDonald's
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Balancing Ecology and Economics: Countrywide Holidays
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Trading for a Fairer World: Traidcraft
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A Niche in Re-manufacturing: Onyx Associates Ltd
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Supporting Sustainable Development: Issan Mori
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Developing Greener Substitutes: Dawes Environmental Coatings
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The Importance of Research: Natural Fact
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Greener Packaging Policy: Gateway
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Integrating Environmental Policy: The Lane Group
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Socially Responsible Profits: The Ethical Investors Group
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Eco-Sponsorship: The Green Business Service
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Promoting Organisational Change: British Telecom
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The Importance of Internal Marketing: Pilkington Glass Ltd
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Free Content Supplementary Material
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