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Greener Marketing: A Global Perspective on Greening Marketing Practice
Building on the strengths of the material published in the hugely successful first edition of Greener Marketing, this important new title examines on a global scale the progress of environmental marketing in the 1990s and considers how social issues are increasingly becoming critical factors in how corporations meet the ever-growing demands and expectations of customers.

Publisher: Greenleaf Publishing in association with GSE Research

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Free Content Preliminary Material
pp. i-x(10)

Free Content Introduction
pp. 11-14(4)
Authors: Charter, Martin; Polonsky, Michael Jay

Corporate Environmentalism and the Greening of Strategic Marketing
pp. 15-40(26)
Author: Banerjee, Subhabrata Bobby

Reviewing Corporate Environmental Strategy
pp. 41-56(16)
Author: Wehrmeyer, Walter

Rethinking Marketing: Shifting to a Greener Paradigm
pp. 57-70(14)
Author: Peattie, Ken

Achieving Sustainability
pp. 71-83(13)
Author: Ottman, Jacquelyn A.

Eco-Marketing 2005: Performance Sales instead of Product Sales
pp. 84-94(11)
Author: Belz, Frank Martin

Innovation of Eco-Efficient Services
pp. 95-108(14)
Author: Hockerts, Kai

Management of Environmental New Product Development
pp. 109-125(17)
Authors: Pujari, Devashish; Wright, Gillian

Designing and Marketing Greener Products: The Hoover Case
pp. 126-142(17)
Author: Roy, Robin

Eco-Innovation: Rethinking Future Business Products and Services
pp. 143-163(21)
Authors: Beard, Colin; Hartmann, Rainer

Green Alliances: Environmental Groups as Strategic Bridges to Other Stakeholders
pp. 164-180(17)
Authors: Hartman, Cathy L.; Stafford, Edwin R.; Polonsky, Michael Jay

How to Select Good Alliance Partners
pp. 181-195(15)
Authors: Iyer, Easwar S.; Gooding-Williams, Sara

Growing Credibility through Dialogue
pp. 196-206(11)
Authors: Zöller, Katharina

Building Environmental Credibility: From Action to Words
pp. 207-223(17)
Authors: Linnanen, Lassi; Markkanen, Elina; Ilmola, Leena

Factors Affecting the Acquisition of Energy-Efficient Durable Goods
pp. 224-232(9)
Authors: Kuusela, Hannu; Spence, Mark T.

Greening the Brand: Environmental Marketing Strategies and the American Consumer
pp. 233-254(22)
Authors: Ackerstein, Daniel S.; Lemon, Katherine A.

Environmental Performance: What is it Worth?
pp. 255-274(20)
Authors: Earl, Graham; Clift, Roland

Coming out of their Shell: Brent Spar
pp. 275-284(10)
Author: Neale, Alan

The Body Shop International plc
pp. 285-299(15)
Authors: Kearins, Kate; Klÿn, Babs

Greening Agroindustry in Costa Rica
pp. 300-315(16)
Author: Winthrop, Rebecca

Ja!Natürlich: A Success Story
pp. 316-324(9)
Authors: Grabner-Kräuter, Sonja; Schwarz-Musch, Alexander

Green Marketing of Green Places
pp. 325-337(13)
Authors: Hanson, Dallas G.; Walker, Rhett H.; Steen, John

Green Strategies in Developing Economies
pp. 338-350(13)
Authors: Butler, John E.; Kraisornsuthasinee, Suthisak

The Tainting of a Green Titan
pp. 351-361(11)
Authors: Kraisornsuthasinee, Suthisak; Butler, John E.

Green Power: Designing a Green Electricity Marketing Strategy
pp. 362-380(19)
Authors: Wohlgemuth, Norbert; Getzner, Michael; Park, Jacob

Exploring Organisational Recycling Market Development
pp. 381-395(15)
Authors: Cox, John; Sarkis, Joseph; Wells, Wayne

Free Content Supplementary Material
pp. 396-432(37)

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