Publication date: 8 January 2004
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Eco-efficiency and Beyond: Towards the Sustainable Enterprise
Business-as-usual, it is widely accepted, will exceed the Earth's carrying capacity in an alarmingly short space of time. In simple terms, we need to learn to use the world's rapidly depleting resources in a significantly more efficient manner. Practical and readily adopted solutions are needed now. Eco-efficiency-or 'produce more with less'-is achieved when goods and services satisfy human needs, increase the quality of life at competitive prices and when environmental impacts and resource intensity are decreased to a degree that keeps them within the limits of Earth's expected carrying capacity. Eco-Efficiency and Beyond collects together the leading thinkers on the topic and aims to illustrate not only that the concept should be part of every business strategy but that it is a key trigger for innovation. Innovation cuts through paradoxes. It is the creation of solutions to conflicting demands.