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Corporate Social Opportunity! : Seven Steps to Make Corporate Social Responsibility Work for your Business
Don't be misled by the word social in the title. This is a book about how to improve corporate performance and gain competitive advantage. In Corporate Social Opportunity! Grayson and Hodges challenge perceived wisdom that adherence by business to corporate social responsibility (CSR) is a zero-sum game where the impact on companies is added costs and extra regulatory burden. From their unique vantage point working with leaders of global businesses and of local communities, the authors explain how powerful drivers forcing companies to adopt stringent social, ethical and environmental standards simultaneously create largely untapped opportunities for product innovation, market development and non-traditional business models. The key to exploiting these opportunities lies in building CSR into business strategy, not adding it on to business operations. With examples from 200 companies to illustrate their case, they outline both in theory and practice a seven-step process that managers can use and apply.

Publisher: Greenleaf Publishing in association with GSE Research

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Free Content Preliminary material
pp. i-viii(8)
Authors: Grayson, David; Hodges, Adrian

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Free Content Introduction
pp. 8-16(9)
Authors: Grayson, David; Hodges, Adrian

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Step 1: Identifying the triggers
pp. 18-53(36)
Authors: Grayson, David; Hodges, Adrian

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Step 2: Scoping what matters
pp. 54-100(47)
Authors: Grayson, David; Hodges, Adrian

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Step 3: Making the business case
pp. 101-139(39)
Authors: Grayson, David; Hodges, Adrian

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Step 4: Committing to action
pp. 140-164(25)
Authors: Grayson, David; Hodges, Adrian

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Step 5: Integration and gathering resources
pp. 165-204(40)
Authors: Grayson, David; Hodges, Adrian

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Step 6: Engaging stakeholders
pp. 205-243(39)
Authors: Grayson, David; Hodges, Adrian

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Step 7: Measuring and reporting
pp. 244-264(21)
Authors: Grayson, David; Hodges, Adrian

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Part II: Putting the seven steps into action: a worked example
pp. 265-286(22)
Authors: Grayson, David; Hodges, Adrian

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Step 1 in action: Identifying the triggers
pp. 272-286(15)
Authors: Grayson, David; Hodges, Adrian

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Step 2 in action: Scoping what matters
pp. 287-305(19)
Authors: Grayson, David; Hodges, Adrian

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Step 3 in action: Making the business case
pp. 306-322(17)
Authors: Grayson, David; Hodges, Adrian

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Step 4 in action: Committing to action
pp. 323-332(10)
Authors: Grayson, David; Hodges, Adrian

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Step 5 in action: Integration and gathering resources
pp. 333-341(9)
Authors: Grayson, David; Hodges, Adrian

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Step 6 in action: Engaging stakeholders
pp. 342-352(11)
Authors: Grayson, David; Hodges, Adrian

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Step 7 in action: Measuring and reporting
pp. 353-367(15)
Authors: Grayson, David; Hodges, Adrian

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Free Content Supplementary material
pp. 368-391(24)
Authors: Grayson, David; Hodges, Adrian

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