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Cranfield on Corporate Sustainability Business schools have a special contribution to make in developing globally responsible, critical and independent-thinking future leaders and managers. In fact, the Cranfield School of Management acknowledges this as one of its important responsibilities. Its core ideology is to transform the practice of learning and create leaders who action their knowledge and become stewards of the common good. Such thinking forms the basis of this book and its theme of developing responsible and ethical leaders for next-generation enterprises. This book aims to provide a roadmap both for business students - the leaders of tomorrow - and for existing and engaged leaders who need support, coaching and counselling to address the challenges of the sustainability agenda. With contributions from more than 30 Cranfield faculty and associates across multiple management disciplines, the book emphasises the need for cross-disciplinarity when confronting sustainability dilemmas. Many corporate responsibility practitioners find themselves isolated from core business issues. Conversely, many managers in traditional departments have little or no knowledge of what sustainability and corporate responsibility means to their day-to-day role. Today, there is an urgent need for learning, for conversation and for sustainability to become embedded throughout an organisation's DNA.

Publisher: Greenleaf Publishing in association with GSE Research

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Free Content Preliminary material
pp. i-xvii(17)
Authors: Grayson, David; Exter, Nadine

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Overview of embedding corporate sustainability
pp. 7-26(20)
Author: Grayson, David

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Embedding corporate sustainability as a knowledge-creation journey
pp. 27-52(26)
Author: Reinmoeller, Patrick

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Embedding the governance of responsibility in the business of the board
pp. 64-79(16)
Authors: Kakabadse, Andrew; Grayson, David

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Strategic business performance for sustainability
pp. 80-104(25)
Authors: Bourne, Mike; Bourne, Pippa; Ferguson, David

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Sustainability and new product development
pp. 105-118(14)
Author: Goffin, Keith

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Issues in sustainable marketing
pp. 119-132(14)
Author: Ryals, Lynette

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Implementing sustainable marketing
pp. 133-148(16)
Author: Ryals, Lynette

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Towards more sustainable supply-chain management
pp. 149-166(18)
Authors: Bernon, Mike; Baker, Peter; Mena, Carlos; Palmer, Andrew; Skipworth, Heather; Smart, Alan; Templar, Simon

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Enabling the change: Corporate sustainability and employee engagement
pp. 167-183(17)
Authors: Ferguson, David; Clarke, Martin

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Sense and sustainability
pp. 184-198(15)
Author: Jackson, Sharon

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Free Content Supplementary material
pp. 213-265(53)
Authors: Grayson, David; Exter, Nadine

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