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Love me do: Engineering products and services with emotion

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Abstract:

In an increasingly bland world, where products, services and their providers are becoming less distinctive by the day, we still have to make consumer choices. Finding it hard to choose between the washing powder that ‘washes whiter than white’ and the one that ‘keeps whites bright’? Rest assured, you're not the only one. In a Gallup survey (2002), almost half of consumers questioned on brand awareness were of the opinion that all brands are essentially the same.

Keywords: emotion; engineering; love me do; products; services

Document Type: Research Article

DOI: http://dx.doi.org/10.9774/GLEAF.978-1-909493-60-5_13

Publication date: March 10, 2006

More about this publication?
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    Some of us work to live. Some of us live to work. Some of us, by design or default, don't work at all. Whatever your position, as a stakeholder in today's society, there is no avoiding the complex web that is the world of work. Everyone is affected to some degree by issues such as stress and work-life balance, teleworking, offshoring, stakeholder democracy, globalisation -- the list goes on. But, as things continue to change at an ever-faster rate, what can we expect work to look like in the next five, ten, or twenty years? Above the Clouds is the result of a future studies project carried out by the European Foundation for Quality Management (EFQM), a not-for profit foundation that promotes excellence in European business. The project aimed to identify trends that will have an impact on the world of work over the coming decade.
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