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For well over 4 billion people – approximately 60% of all humanity – annual income is less than $1,500. The term "Base of the Pyramid" was first coined by Stuart L. Hart and C.K. Prahalad in 2002 and has become synonymous with both the method by which we can more effectively address poverty and the opportunity that exists in a multi-trillion-dollar market. A whole new lexicon has emerged to describe this phenomenon, including new buzzwords and catch phrases like "inclusive business", "opportunities for the majority", "sustainable livelihoods", "pro-poor business" and “social business”, and thousands of new businesses, institutions and investment funds have been set up.

In this ground-breaking new book, Stuart L. Hart and Fernando Casado Cañeque have worked with members of the BoP Global Network to shake the tree, look objectively at what has happened since 2002, highlight why earlier applications of BoP haven’t worked and propose new objectives and ways of working to formulate more sustainable solutions.

Publisher: Greenleaf Publishing in association with GSE Research

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Articles

Free Content Preliminary Material
pp. i-4(4)
Authors: Hart, Stuart L.; Casado Cañeque, Fernando

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Lessons learned: Moving the inclusive business agenda forward
pp. 5-10(6)
Authors: Hart, Stuart L.; Casado Cañeque, Fernando

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The importance of vision and purpose for BoP business development
pp. 11-30(20)
Authors: Jäger, Urs; Sathe, Vijay

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Building inclusive markets from the inside out
pp. 31-44(14)
Author: Ismail, Tashmia

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Participatory market research for BoP innovation
pp. 45-58(14)
Authors: Krämer, Aline; Tewes-Gradl, Christina; Knobloch, Claudia

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Open innovation and engagement platforms for inclusive business design
pp. 59-78(20)
Author: Casado Cañeque, Fernando

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Bridging the pioneer gap: Financing the missing middle
pp. 79-95(17)
Authors: Chevrollier, Nicolas; Danse, Myrtille

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Creating an innovation ecosystem for inclusive and sustainable business
pp. 96-108(13)
Authors: Dasgupta, Priya; Hart, Stuart L.

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The last mile: A challenge and an opportunity
pp. 109-122(14)
Author: Barki, Edgard

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A shared-channel model for BoP access in the Philippines
pp. 123-140(18)
Authors: Dietrich, Markus; Tibi, Jun

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Partnerships for poverty alleviation: Cross-sector and B2B collaboration in BoP markets
pp. 141-160(20)
Authors: Hietapuro, Marjo; Halme, Minna

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Urban agriculture as a strategy for addressing food insecurity of BoP populations
pp. 179-189(11)
Author: Pineda-Escobar, María Alejandra

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The triple leap: Addressing poverty and environmental challenges both at home and abroad
pp. 190-201(12)
Authors: Hiramoto, Tokutaro; Watanabe, Shusuke

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Free Content Supplementary Material
pp. 202-216(15)
Authors: Hart, Stuart L.; Casado Cañeque, Fernando

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